The 10
most-visible retail brokers captured 69% of tracked web visits in May 2026,
down from 73.1% a month earlier, according to FM Intelligence. The ranking
order barely moved, but the names at the top of the board gave up ground.
OANDA held
first place in both months, yet its share of tracked broker visits eased to 27%
from 31%.
The
full dataset, covering 98 brokers, is now live on the FM Intelligence portal.
OANDA Stays First as Its
Lead Over eToro Shrinks
OANDA’s
visibility ran 1.8 times that of second-ranked eToro in May, down from 2.6
times in April, FM Intelligence said. eToro rose to a 14.5% share from 11.6%,
closing much of the distance between first and second place.
The broker
order otherwise held firm, with a month-over-month rank correlation of 0.98
across the field. Forex.com, XTB, Capital.com and Deriv all climbed within the
top 10, while OANDA, now owned by prop firm FTMO, and Saxo Bank
slipped lower in the mid-table.
Web Visibility Is Not the
Same as Trading Volume
The measure
tracks visits to broker-branded websites and product pages. It does not track
trading volume, and the two rankings often diverge.
FinanceMagnates.com
has run those numbers before, showing the broker that leads on
traffic can sit well down the table once volumes are counted.
That gap
matters for reading any single month. A broker can draw heavy web interest
while converting little of it into funded, active accounts, a tension the
portal data sets out in full.
What the Numbers Can and
Can’t Show
FM
Intelligence flagged a change in how the dataset assigned traffic to countries
between the two months, which confines the comparison to global ranking, share,
concentration and device figures. Country and regional breakdowns were left
out.
Desktop
accounted for 66.0% of broker visibility in May, up from 63.1% in April, with
mobile making up the rest.
The
reshuffle lands as listed players such as eToro, whose crypto-heavy revenue mix has drawn investor scrutiny
since its IPO, compete for the same retail attention this dataset measures.
The
complete ranking, share tables and device split are available on the FM Intelligence portal. Registration is free.
This article was written by Damian Chmiel at www.financemagnates.com.
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