CMC Markets has signed
a multi-year agreement to become the main club partner of Everton Football
Club.
Under the agreement
announced today (Wednesday), CMC will become Everton’s front-of-shirt sponsor
for the senior men’s, women’s and under-21 teams. The company’s branding will
also appear at Hill Dickinson Stadium, Goodison Park and Finch Farm, as well as
across the club’s matchday and digital platforms.
CMC Markets Backs Financial Literacy with
Everton
The partnership forms
part of CMC’s strategy
to increase awareness of its financial services business beyond its traditional
trading operations. The company said it is targeting long-term investors,
active traders and institutional clients across its investing, trading and
wealth businesses.
The companies also
plan to work together on financial literacy initiatives in the Liverpool City
Region. CMC said it will collaborate with Everton in the Community and The
People’s Learning Trust to provide educational resources and practical learning
opportunities.
Commenting on the
agreement, Lord Peter Cruddas, Founder and Chief Executive Officer of CMC
Markets, said football and financial markets both encourage long-term
commitment. He added that the company is “proud to partner with a club
that shares our core values, identity and passion.”
CMC Links Partnership to Everton’s New
Stadium
CMC linked the
partnership to Everton’s move to Hill Dickinson Stadium, describing it as part
of the club’s long-term development. The company said the sponsorship will be
promoted through its “For the Passion” marketing platform.
Andrew Middleton,
Everton’s President of Business Operations, described the agreement as “an
important agreement for the Club.” He said partnerships of this scale help
Everton “strengthen revenues, build a more sustainable platform for success
and support our ambitions on and off the pitch.”
CMC Posts Annual Profit Increase
The sponsorship
follows a period of expansion for CMC Markets. Last month, the company reported
a 20%
increase in annual pre-tax profit and said it was continuing to diversify
its business through institutional services, investing products and technology
partnerships.
This article was written by Tareq Sikder at www.financemagnates.com.
Source link
