XTB has signed a
global partnership with Portuguese football club FC Porto. Under the agreement,
the online trading and investment platform will become the sleeve sponsor of
the club’s men’s first-team shirts in domestic competitions from the start of
the 2026/27 season.
The FC Porto agreement
follows XTB’s
partnership with Italian football club SSC Napoli announced in April,
extending the broker’s football sponsorship strategy across another major
European league.
XTB Targets Europe, MENA Through FC
Porto
The latest agreement
will run for three years. XTB’s branding will appear on FC Porto’s match shirts
in domestic competitions. The company will also receive advertising exposure
through pitch-side LED boards, stadium videowalls, press room branding, and
other promotional assets at Estádio do Dragão.
The companies also
plan to produce digital content, player-related marketing campaigns, and other
promotional activities as part of the partnership.
Omar Arnaout, Chief
Executive Officer of XTB, said the partnership would increase the company’s
visibility in Europe and strengthen its connection with football audiences. He
said the collaboration would go beyond sponsorship and would also focus on “financial
education and empowerment for a global fanbase.”
XTB said the
partnership also supports its regional strategy in the Middle East and North
Africa.
Finance Magnates also
reported that XTB
had become a sponsor of FIBA and will be one of the main sponsors during
the Basketball World Cups this year and next.
FC Porto Partnership Expands XTB
Marketing Rights
Achraf Drid, Managing Director of XTB MENA,
said the agreement supports the company’s international expansion. He described the partnership as one that
“bridges the gap between our trading platform mission and the global standard
of performance that our investors demand.”
XTB said the agreement
also includes digital communication rights, allowing the company to promote the
partnership across its online channels.
This article was written by Tareq Sikder at www.financemagnates.com.
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